To generate leads for your video business you need to provide people with “free samples”. Something to show them what you can do and get them interested.

Think of it like this:

When you walk around a big store, like Costco, you’ll see they have these little stands with free samples of products you can try.

Job Requirements

Let’s say one of the stalls lets you try a nice chunk of cheese. Better still, you like that cheese! Here’s what’s going to happen:

1. You’re going to want to learn more about that cheese.

2. You might potentially want to buy that cheese.

3. You’ll want to buy that cheese over any of the other cheeses in the store!